The 2019 roster reveal for the Los Angeles Lakers was historic—and in this spot, titled The Stage is Set, we wanted to create a sense of anticipation before introducing the newly revamped team. We introduced the city of LA as a character, a star as big and bright as LeBron James. Then, we revealed the team that would bring the city together and position LA as a strong contender. The stage was set, and the team went on to win the chip. But without this promo, who knows what might have happened?